Key Business Processes | Marketing and Sales (PowerPoint PPTX Slide Deck)

This document provides a thorough visual taxonomy of key business processes related to marketing and selling products and services based on APQC's cross-industry process classification system (PCF), the most used process framework globally.

A process classification framework can be utilized in many practical ways. For example, it can provide a:

1. framework and checklist of processes when scoping process-related projects
2. starting point for a process documentation, offering a detailed list of processes to use in process flows, maps, and/or models
3. basis for structuring a process repository, whether using a sophisticated software or simple folders
4. foundation for undertaking process-related benchmarking and generating business analytics

This document follows the structure, and facilitates the usage, of APQC's PCF v7.3.1. It includes 5 process groups, 31 processes, and 144 process activities related to marketing and selling products and services.

Contents
1. PCF Levels
2. PCF Overall Structure
3. Taxonomy for the Process Category – High Level
4. Taxonomy for the Process Category – Detailed
5. Taxonomy by Process Group – Detailed

This PPT serves as a vital resource for organizations aiming to streamline their marketing and sales processes. It breaks down complex activities into manageable components, allowing teams to focus on critical tasks that drive revenue. The detailed taxonomy equips decision-makers with the insights needed to refine strategies and enhance operational efficiency.

By leveraging this framework, businesses can ensure alignment across various functions, from understanding market dynamics to executing effective sales plans. The structured approach not only aids in process documentation, but also supports ongoing performance evaluation, enabling organizations to adapt and thrive in a rapidly changing environment.